The project involved designing and animating interactive motion headers for Rede Partners’ email marketing campaigns in 2023, aimed at making their communications more dynamic and visually engaging. Using Rive for animation, I created polished GIF banners tailored for seamless integration with DealCloud.
Client
Rede Partners
Year
2023
The project focused on designing interactive and dynamic motion headers for Rede Partners’ email marketing campaigns. The goal was to elevate their communications by creating visually engaging banners for various sections, including Final Close, News, Publications, and Charity. These motion elements were crafted to add a modern, polished feel to their email outreach while maintaining brand consistency.
I was responsible for conceptualizing, designing, and animating the headers, ensuring each banner was both visually appealing and functional. The final deliverables were exported as optimized GIFs, ready for seamless integration with DealCloud’s email platform.
The process involved designing static layouts in line with Rede Partners’ branding, followed by animating key elements to create subtle yet engaging motion. Each draft was reviewed with the client for feedback, ensuring the headers aligned with the intended tone and purpose of each email section.
